Use the Analytics reports
Each Analytics tab answers a different question. Use the report that matches the decision you are trying to make.
Pulse is the starting point for a quick performance review.
For a new workspace, it shows a setup checklist. Once enough production activity exists, it shows:
- a primary metric chosen for the workspace’s current business pattern;
- supporting metrics for the selected period;
- changes compared with the preceding equivalent period, when available;
- targets and progress, when targets are configured;
- action cards that link to areas needing attention;
- a daily trend when enough daily data exists.
Pulse waits for at least 20 production threads and one configured goal before making pacing claims. Before that point, it can show activity while clearly stating that it is still gathering signal.
Pipeline
Section titled “Pipeline”Pipeline shows how contacts move from activity toward an achieved goal. The funnel displays each step, the count that reached it, the conversion rate from the previous step, and any drop-off.
The By channel table compares attempts, achieved outcomes, and success rates. Select a channel name to open its configuration. Use Open Inbox to inspect the conversations behind a weak stage.
Pipeline needs real production traffic and configured channel goals. Without goals, Doublewire cannot decide which outcome should count as success.
Economics
Section titled “Economics”Economics explains AI spend and its relationship to outcomes. It can show:
- month-to-date production cost;
- month-to-date preview cost;
- total billable cost;
- the configured monthly budget and projected end-of-month spend;
- cost per outcome, when an outcome is available;
- estimated pipeline value, when a value per qualified lead is configured;
- cost by category and assistant;
- daily production and preview cost.
Preview cost is real billable usage, but it is kept separate from production performance. If no budget or lead value has been set, use the link in the report to open Analytics Targets.
Audience
Section titled “Audience”Audience summarizes contacts observed through the channels you can access. It includes:
- daily unique audience;
- countries and top geography;
- device mix;
- browsers;
- operating systems;
- a daily audience trend when enough data exists.
Use the channel selector to compare one or several channels. Missing country, device, or browser values simply mean that the corresponding signal was not available for those contacts.
Explore
Section titled “Explore”Explore collects detailed operational views that are useful when you need to investigate beyond the headline metrics. Depending on available data and workspace features, it can include:
- recommendations and experiments;
- sentiment totals, trends, and assistant comparison;
- phone call totals, direction, connection status, and thread attachment;
- Google and Microsoft calendar synchronization activity;
- internal note creation, edits, and deletions;
- a bounded list of recent conversations that ended without an achieved goal.
Some Explore sections explain that the assistant filter does not apply. In those cases the totals are still limited to the workspace and resources you can access.
Phone Calls
Section titled “Phone Calls”Open Analytics > Explore > Phone Calls to review incoming calls, outgoing calls, total calls, established calls, excluded calls, calls that created a new Inbox conversation, and calls attached to an existing conversation. Total calls are the sum of incoming and outgoing calls.
Follow a result to its source
Section titled “Follow a result to its source”Where a report provides a link, use it to open the relevant channel, assistant, Inbox conversation, or settings page. Analytics is designed to lead from a signal to the place where you can inspect or act on it.